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Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He's eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world's largest companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or through to the most high-tech wireless network. In "Hidden in Plain Sight", Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase's goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow.

- RECEIVE guiding messages from your subconscious alerting you to the below-the-radar This is the first paperback edition of what is now recognized as Marcuse's most important collection of writings on philosophy. He analyzes and attacks some of the main intellectual currents of European thoughts from the Reformation to the Cold War. In a free download pdf survey that includes Luther, Calvin, Kant, Burke, Hegel and Bergson, he shows how certain concepts of authority and liberty are constant elements in their very different systems. The book also contains Marcuse's famous response to Karl Popper's "Poverty of Historicism," and his critique of Sartre. Comprehensive coverage includes * Why DevOps can require major changes in both system architecture and IT roles * How virtualization and the cloud can enable DevOps practices * Integrating operations and its service lifecycle into DevOps * Designing new systems to work well with DevOps practices * Integrating DevOps with agile methods and TDD * Handling failure detection, upgrade planning, and other key issues * Managing consistency issues arising from DevOps' independent deployment models * Integrating security controls, roles, and audits into DevOps * Preparing a business plan for DevOps adoption, rollout, and measurement

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Author: Jan Chipchase,Simon Steinhardt
Number of Pages: 256 pages
Published Date: 20 Jun 2013
Publisher: HarperCollins Publishers Inc
Publication Country: New York, United States
Language: English
ISBN: 9780062125699
Download Link: Click Here
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